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The definitive book on Personal Branding for Financial Professionals by Peter Montoya

Candid, insightful and entertaining, The Brand Called You is the one book every entrepreneur will want on their desk. Learn the secrets to triple your revenues, trump your competition, and trade frustration for free time.

The Brand Called You is the ultimate resource for building your brand, one that sells you, not your product or company. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money.

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Winner 2003 Readers Preference Reviews "Editor's Choice Awards"
"Finally, a book written by experts who understand that people, not products, are the heart of all effective branding! Peter Montoya's branding ideas are going to change how business owners and professionals promote themselves."
Roberts G. Allen and Mark Victor Hansen
Co-creators, #1 New York Times best selling series Chicken Soup for the Soul
Co-authors, The One Minute Millionaire
"The Brand Called You has one of the longest subtitles that I have ever seen on a book, but it is an accurate synopsis The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand. "Branding" is pretty much a buzz word in the marketing arena but rarely have I encountered anyone who truly understands it as well as Peter Montoya. The coverage is absolutely the most exhaustive that I have seen anywhere. If you want your business to be the next Eddie Bauer, Charles Schwab, or Ben and Jerry's this book is an indispensable guide to get you there the best guide I've seen on the market today."
Harold McFarland
Editor, Readers Preference Reviews